frequently asked questions

What is the MOQ for joining the PP?

The minimum order quantity will vary depending on which producer you decide to pair with. However, to enter the PP the MOQ for the smaller producer is 150kg.

How long is the commitment?

We ask for a minimum of 3 years, after that we will encourage all partners to continue for longer, having general reviews of the project every 3 years onwards.

What are the benefits for roasters?

Roasters secure a reliable supply of high-quality coffee, gain marketing advantages by showcasing their ethical sourcing, and build strong relationships with producers. Roasters will also be able to unlock lower prices than spot purchasing. 

What are the benefits for producers?

Producers gain financial stability, can focus on improving coffee quality, and receive support from Makicuna in the form of resources, training, and technical assistance.

How are prices determined?

Prices are established at the beginning of the partnership through an agreement between the producer, importer (Makicuna), and roaster. These prices are designed to be fair and beneficial for all parties involved.

The initial pricing is based on the producer’s regular asking price, which reflects the quality of the coffee. A three-year price projection is created to provide a guideline for all parties. This projection serves as a reference and may be adjusted in response to significant market price fluctuations.

How is the cup quality (score) determined?

Cup quality is assessed by averaging three scores: one from the producer, one from the importer, and one from the roaster.

Alternatively, the producer or importer can choose to use the score given by the importer.

Is the contract legally binding?

The contract is non-binding but represents a strong commitment to building a reliable and mutually beneficial relationship.

How do I select a producer to partner with?

Makicuna has a list of the producers involved in the PP. From those producers we can send samples to the roasters. Roasters choose their preferred producer based on the quality of the coffee and the producer’s background.

Can roasters visit the farms?

Yes, roasters are encouraged to visit the farms to build a stronger relationship with their producers and gain a deeper understanding of the production process.

Makicuna will organise origin trips to which roasters from the Pairing program are more than welcomed to Join. 

What support does Makicuna provide?

Makicuna provides resources, training, and technical assistance to help producers improve their coffee quality and farming practices. They also supply marketing materials to roasters, traceability, transparency and quality reports. 

Makicuna will also guide roasters regarding financing, storage and planning. 

How often will I receive updates about my producer partner?

Makicuna provides regular updates about the status and progress of your producer partner. Every 3 months we will update Roasters with what’s been happening in each farm and the country of origin. 

What happens if either party cannot fulfill the terms of the agreement?

If any party cannot fulfill the terms, Makicuna will work with both the roaster and the producer to find a solution. The non-binding nature of the contract allows for flexibility and adjustments as needed.

How does the Pairing Program promote sustainability?

The program encourages sustainable farming and business practices, benefiting the environment and the coffee community. Makicuna supports producers with resources and training to implement these practices.

How can I get involved in the Pairing Program?

Interested roasters can contact Makicuna to express their interest. Makicuna will provide more details and guide you through the process of joining the program.

andre@makicunacoffee.com